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Twitter’s $5 billion a year business hits as Elon Musk clashes with advertisers

Elon Musk’s tumultuous reign on Twitter has led to a damaging rift with top brands and marketers, as the social media company’s $5 billion-a-year advertising business has been hit by tensions over moderation of the content and resources. Several leading ad agencies and media buyers have told the Financial Times that nearly all of the …

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Half of Twitter’s top advertisers appear to be leaving the platform within a month of Musk’s takeover, report says

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The few weeks since Elon Musk took over the reins of Twitter have been filled with chaos – including a launching, dismantling and revive of premium services as well as the unban controversial personalities. And this week, a new report outlines the impact the management change could have on the social media giant’s finances. Nonprofit …

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Tesla investors were the biggest losers in Elon Musk’s Twitter deal, and those losses continue

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Twitter users have complained a lot about Elon Musk’s early moves after taking over the social network, but their complaints seem small compared to what Tesla Inc. investors had to endure. As the United States focused on election returns on Tuesday night, Tesla TSLA, -7.17% Chief Executive Musk tried to push through the disclosure of …

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Elon Musk begs advertisers to stay on Twitter | CNN Business

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CNN — Twitter owner Elon Musk pleaded with advertisers to keep using his platform on Wednesday as he outlined his plans for user verification, content moderation and even plans to add banking features to Twitter ahead a live audience of over 100,000 users. During an hour-long Twitter Spaces session featuring representatives from Adidas, Chevron, Kate …

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